As these are terms sheets for Angel investors and seed funds, it is important to note that very often outside investment is preceded by money from friends and family. Companies that just started and have no revenue, outside financing or even basic experience in raising outside financing have to rely on help from those sources that are close to home in addition to increasing the mortgage and maxing out the credit card: your uncle or some friends you know have some spare cash and are always willing to help. As easy and as straightforward as it may sound, consider the following case study.
Around 2007 a Vancouver-based tech company launched its first round of financing. Nothing unusual, but the valuation felt a bit on the high side for a company that had not even fully launched its product, $10 million.
The reason for the high valuation could be rationalized however. The founder had sold their first company during the tech boom in 1999 for $23 million in less than a year with barely a finished project. After a few years of enjoying their win and tinkering around with new ideas they were ‘going to do it again’. The expectations were high and the founders reckoned a $100 million exit was possible based on their understanding of the marketplace in particular now that Google had arrived on the scene making exactly those sort of acquisitions. Their market understanding was however limited as they had failed to see how the market had changed: potential acquirors were no longer snapping up ‘ideas’ they were buying tested ‘products’ that had some level of market traction. Here our founders fell short and in no time they had burned through the funds the eager family and friends had supplied thinking they were indeed going ‘to do it again’.
So when the angel market was approached there was almost immediate adverse reaction to the $10 million price tag, some investors rightly worrying about pain it would cause the family and friends group if funds had to be raised below the absurdly high $10 million level. As the investor group was seriously interested a solution was found by way of a convertible loan and while that did not solve the facility and friends issue, it did protect the new investor group that consisted of some larger angel investors from across Canada.
The company indeed got invited by Google to visit and discuss their product although in the end the discussions went nowhere, Google may have been able to get some good ideas out of the meetings but never followed up in the end. The company continued its march and found it harder and harder to raise funds and kept using convertible instruments as the valuation discussion went nowhere and the family and friends had to sit through a painful wait of where the company was headed, remember last time it took these founders only 1 year!/i>
In 2012 the tide turned when a seasoned CEO was brought on who would drive the company’s pivot and commercialization plan, it even landed a term sheet from a Vancouver-based Venture Capital firm. That term sheet however put the value at where the market was: $4.5 million. It meant the family and friends had taken a huge paper loss and the company was not even close to being where it should have been in terms of product launch and revenue. The convertible loan holders were fine as the VC term sheet meant they could convert their original investment and the interest that accrued of almost 5 years into shares at a discount to the $4.5 million valuation the VC had given the company.
founders, under some pressure, agreed to top up all the friends and family investors with an allocation out of their shares (and they had lots given the fact that both the high initial valuation and convertible had protected their pool) at the price point mandated by the VC. In the end the capitalization table looked very different and the founders addressed a mistake they had made and so managed to keep their relationships with those closest to them intact.
So, this is a key example of why it is so important to treat family and friends in a prudent way. These are the very people that are closest to you, that you love and that you will live with well beyond the timeline of any business deal. Under any normal circumstances you would probably not do business with them anyway precisely because your relationship with them is so important. The last thing you want to inflict on them is a financial loss.
So therefore there needs to be caution when involving mum or dad or your high buddies into writing a cheques into your start-up, however promising the idea may be. The first step would be to be candid about the risk of the investment and get them to understand that they may well loose all their money. Once they are comfortable with that risk, one can move to next instrument and identify the best instrument to pair their investment. As the case study from Vancouver tells us, fixing a valuation is not the best approach and addressing it by giving family and friends a very low valuation may not be wise either. It is too early to valuate and if you go with a very low valuation it may end up hurting the founders and their position and also setting a potentially low bar for further angel and VC financing.
The best way therefore is to use convertible instruments and there are two at your disposal: a convertible loan or convertible equity (SAFE).
So whenever the people closest and dearest to you in your life want to invest in your company, do advise them of the risk and pick the best possible term sheet that will create the most value for them, whether Google acquires the business or not.